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Space Center Houston Reimagines Itself with a Bold New Vision, Turns 30 and Launches New Brand

Announces Plan to Transform 100-acre site including a Lunar Mars Immersive Experience and Learning Center

HOUSTON, Oct. 18, 2022 – The nonprofit Space Center Houston is advancing a Facilities Master Plan to support the growing need for space exploration learning and training in two massive structures that will also give the public a front row seat into the development of robotics, rovers, lunar landers and reduced gravity systems. Today, the center offered a glimpse of the facility that will include two enclosed simulated cosmic terrains of the Moon and Mars, as well as modular surface labs and STEM learning centers. An elevated exhibit hall over the two surfaces will offer the public immersive experiences to observe astronaut training first-hand while experiencing the future of space exploration as humans return to the Moon and eventually on to Mars. 

Space Center Houston is responding to the opportunities and challenges in a rapidly evolving space sector, including the need for facilities built for current and future missions, while sharing this excitement with the public and addressing critical gaps in the development of the STEM workforce through its education programs. The facility will bring together guests, NASA, commercial space partners, colleges, universities and global space agencies to collaborate on new technologies that are propelling present and future human spaceflight. 

For 30 years, Space Center Houston has chronicled the journey of human spaceflight while empowering and inspiring people to pursue careers in science, technology, engineering and mathematics. “Space is expanding once again and a new space age is upon us,” said William T. Harris, President and CEO Space Center Houston. “With new ambitions, new players and new challenges, we will shift our focus from being a curator of past achievements to also facilitating new feats in space.”

Today the center also unveiled a new brand identity driven by its shared purpose to bring people and space closer together. The new identity represents the evolution of Space Center Houston and its future. Since opening its doors on Oct. 16, 1992, Space Center Houston, the official visitor center of NASA Johnson Space Center, has welcomed more than 24 million guests.

The Facilities Master Plan is the culmination of years of planning and prototyping to inform how the center will meet the needs of the growing space industry while educating the public through experiences that reveal how science and humanity power space exploration.

The Lunar Mars facility will include simulated surfaces of the Moon and Mars as well as modular surface labs to design and test instruments and techniques for surface exploration, support testing lunar and Martian rovers on a one-mile indoor track, allow engineers and astronauts to practice working in reduced gravity and conduct emergency procedures. An exhibit hall above the two surfaces will create an immersive guest experience for Space Center Houston guests to observe astronaut training in-person while learning about the missions, challenges and benefits of the space industry.

“Imagine having a front row seat on the surface of Moon or Mars right here in Houston,” said Harris. “Space Center Houston is recognized for providing meaningful, moving experiences about people and the courage, innovation and teamwork they use to expand the boundaries of what’s possible. We inspire our guests to connect with the significance of space exploration, to pursue their own path in space, or simply follow along as incredible feats of human spaceflight continue to bring joy and wonder to the world.”

The global space industry is projected to grow nearly five times its current size by 2050. There are now 77 government space agencies around the world. Texas is uniquely positioned in this rapidly growing economy, with 17 of the world’s top 20 aerospace manufacturers having a presence in the state.

The evolution of Space Center Houston is a phased approach, that lays out a conceptual vision for the guest journey and experiences of the future campus. Further details about the organization’s plans will be announced in 2023. To support the vision and expansion of these programs and facilities, the nonprofit will engage public and corporate support in addition to private philanthropy.

The expansion will enable the center to grow its immersive programs that inspire guests of all ages to realize the significance of space exploration. Currently, through programs like Space Center Houston’s Space Center University and the Human Performance Accelerator Lab, students and adults train like an astronaut or engineer in the same facility as NASA astronauts. 

Space Center Houston will announce future milestones about its new journey on Join the conversation on social media using the hashtag #spacecenterhou.

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The Manned Space Flight Education Foundation is a 501(c)(3) nonprofit science and space exploration learning center with extensive educational programs. Space Center Houston is the cornerstone of its mission to inspire all generations through the wonders of space exploration. The center draws more than 1.25 million visitors annually, was named “Best Museum in Texas” USA Today and generates a $118.7 million annual economic impact in the greater Houston area. Space Center Houston is a Smithsonian Affiliate, the Official Visitor Center of NASA Johnson Space Center and a Certified Autism Center. More than 250,000 teachers and students from around the world visit the center annually to experience the educational space museum with more than 400 things to see and do. For more information, go to



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About Space Center Houston

Space Center Houston’s shared purpose is to bring people and space closer together. Over 1.3 million visitors and more than 250,000 students and educators visit each year to connect with the significance of space exploration to pursue a path in STEM or follow along as incredible feats of human spaceflight continue to make new discoveries. Space Center Houston is owned by the Manned Space Flight Education 501(c)3 nonprofit organization and generates an annual $118M economic impact to the Greater Houston area. Space Center Houston is a Smithsonian Affiliate, the Official Visitor Center of NASA Johnson Space Center and a Certified Autism Center. Learn more at

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Media & Press Info

All media inquiries should be directed to the Space Center Houston Communications Department.

+1 (281) 244-2122
[email protected]

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